Kroger

I watched with Delight to see Kroger being completely slammed on Friday, even though I know a lot of people are there are net long or in a position, using options, of possibly being assigned if they sold short puts.

Thus, I am going to publish an in-depth article about Kroger this weekend, and more than Likely on Sunday.  My wife and I are on a big big hike this weekend, at Cape Perpetua, Oregon coast, for the better part of today.

I will be posting later.  I understand Kroger as a consumer and feel that they are the better Marketer and Merchandiser with whom we do business (they own Fred Meyer and Fry's) and we are buying the bulk of our groceries here in Newport, Or at Freddies, as they are known here.

They offer a Freddies Card, which, when used frequently, can build up significant discounts on Fuel.   In fact, last year, when filling up our Bus, I saved nearly 75 cents a gallon and my bus uses 200 gallons, so this was a significant savings....simply for buying Groceries at Freddies.

Finally, we also visit our Walmart local store which carries some Groceries and they are NOT competitive with Freddies, in any shape or form and in fact appear to be selling sub-par Vegies, which is a real eye opener.   So, if there is one grocery chain that will NEED TO STEP IT UP, it is Walmart when we consider the step-in by Amazon.

And, to be very clear, I am no longer an Amazon buyer without first checking at Walmart.com.  We are in the act of buying Walking Sticks and Amazon is NOT the best deal out there, and in fact Walmart is offering a pair of sticks for under $20!  DEAL!  

Coming up:  a long-term analysis of Kroger's Chart, beginning with a Weekly chart and then we will drill down to find a buy level.  If I can find a level where we can be comfortable, I will be selling puts to acquire Kroger.  I do not think they will sink to the efforts by Jeff Bezos to be the end-all for all consumption. 

NO WAY!

DJ